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Gil Blumenthal
Chief Executive Officer

Jim Layne
President

Lonnie Whittington
Vice President of Creative Direction

Phil Hasel
Chief Financial Officer

Gil Blumenthal, Chief Executive Officer

The founder and Chief Executive Officer of KnowConflict, LLC, Mr. Blumenthal has been involved in the planning and management of numerous accounting, consulting and litigation support engagements throughout his 29-year professional career. He is a former shareholder and managing partner of a large Phoenix, Arizona CPA firm, which he joined in 1978 following six years experience with two of the former "big eight" accounting firms. An experienced mediator, arbitrator, and court-appointed provider of neutral services, for the past seven years Mr. Blumenthal has focused his efforts in the areas of alternative dispute resolution, business consulting and teaching. He has been appointed Special Master and Settlement Master in both civil and domestic relations cases, and has testified numerous times as an expert witness for the Superior Court of Arizona.

Mr. Blumenthal founded KnowConflict to fill the need he saw for conflict management education on a widespread scale. He believes distance-learning products delivered via the Internet can spread conflict management information, techniques, and tools faster and to a much larger and more diverse audience than any other method. Utilizing his experience in finance and management, he has been integral to the establishment of all aspects of the Company's business model. Through his professional experience in Alternative Dispute Resolution, he has extensive contacts in related academic fields, and has attracted a team of highly credible content providers to work with KnowConflict in program development. Mr. Blumenthal is a graduate of the University of Pennsylvania, and holds professional memberships in the Arizona Dispute Resolute Resolution Association, the American Arbitration Association, the American Institute of Certified Public Accountants and the Arizona Society of Certified Public Accountants.

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Jim Layne, President

Mr. Layne brings to KnowConflict a strong managerial background and a proven track record in marketing, sales and administration. His leadership approach for the Company combines strategic marketing with creative applications of technology structured to produce online environments that are both entertaining and educational. In partnership with Lonnie Whittington (see below), he was a founder of Sandbox Entertainment, a site with one of the most loyal followings on the Web (trailing only eBay, Hotmail and Yahoo!). There, Mr. Layne developed the Sandbox business model along with highly effective e-commerce and incentive marketing programs. These included co-marketing arrangements with CNNfn, CNN/SI, Yahoo!, FoxSports, USA Today, Lycos, and others. His efforts, in tandem with CNN/SI, produced the largest sports fantasy site on the Internet. Sandbox.com has more than 2.4 million registered players, and delivered more than 1 billion page views in 1999 to become the fourth "stickiest" site on the entire Internet.

Prior to Sandbox, Mr. Layne served as a partner and vice president of marketing at TRACER Design, a full-service marketing communications firm. As the Internet emerged as a public medium, he began developing market strategies to make the Internet commercially useful for TRACER clients. A graduate of the University of Hawaii with a B.S. in biology, Mr. Layne has served in leadership roles with the Arizona Chapter of the Business Professional Advertising Association, the Business Marketing Communications Association, and Technology Marketing Associates.

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Lonnie Whittington, Vice President, Creative Direction

A marketing, graphic design and advertising professional with more than 25 years experience, Mr. Whittington is responsible for the development of the creative "look and feel" of the KnowConflict programs, and contributes significantly to the interactive design which makes the distance learning programs effective.

Mr. Whittington was one of the principal founders of TRACER Design, which focused on traditional and interactive marketing for high tech business-to-business companies such as Motorola, Intel and Rockwell International. In 1995, TRACER changed its name to Sandbox Entertainment in order to focus on the production of interactive games and simulations for the Internet. At Sandbox, Mr. Whittington was instrumental in the development of popular Internet games including Road Trip to Super Bowl XXX.

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Philip L. Hasel, CPA, CIA, Chief Financial Officer

Mr. Hasel is a senior-level finance professional with 25 years of experience in high-growth, high-technology corporations including acquisitions, start-ups, and turn-around organizations. He has proven leadership skills in operational planning and strategic alignment, finance, risk/insurance, and HR benefit management. Prior to joining KnowConflict, Mr. Hasel spent nine months at Information Network Corporation (INC), managing a successful transition out of bankruptcy and into a division of a large insurance company. He also served 17 years as vice president of finance/treasurer at InteSys Technologies, Inc., a fast-growing, high-tech plastic engineering, molding and assembly company with 1999 sales of $165 million. Mr. Hasel was responsible for all internal and external reporting and was instrumental in securing and maintaining bank and institutional capital relationships. Besides his 14 years as secretary of the board at InteSys, Mr. Hasel has served on advisory boards for high-tech developmental companies at the Arizona Technology Incubator. He is a member of the American Institute of Certified Public Accountants, the Arizona Society of Certified Public Accountants, Financial Executives Institute, and Senior Executive Network. In addition, he is working on certification as an alternative dispute mediator.

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